Once upon a time, there were two child care experts called Tina and Phill who had a brilliant idea! They wanted to create magical play clothes that would allow little ones to embrace all the mud, gunk, water, glitter and glue that life could throw at them… They asked a lot of mummies and daddies what they thought (also known as important research!) and they agreed -

“We want something better than boring old waterproofs… We’d like children’s clothes that are practical, comfortable, easy to clean, water and stain resistant. Oh, but please can you make them look super cool too?” they all said…

The experts were excited - they’d spotted a great big gap in the market - hooray! Now, who could help them to realise their dream…

Ta-da! Along came the fairy godmother, also known as Lisa, who waved her creative wand to help them design the perfect play clothes for all the children in the land…

At Kidunk, we believe in fairytales and happy endings. We’re passionate about play and want to help children (and parents) make the most of childhood by encouraging them to get stuck in, get messy and explore that awesome imagination, that, let’s face it, doesn’t last forever.

The Kidunk family has brought together over 30 years of preschool experience and 20 years of design expertise to give modern day parents a truly unique product that promises to be there for all their family adventures.