Kidunk's charity partnership with Caudwell LymeCo
The Kidunk X Caudwell LymeCo partnership.
With research suggesting that there are up to 10,000 cases of Lyme disease per year in the UK – that’s around 27 people per day affected. The true number could be much higher, but due to a lack of reliable testing and knowledge of the disease, exact numbers are difficult to confirm.
Lyme disease is caused by the bite of an infected tick and can affect the brain, nerves, joints, heart, eyes, and cause a characteristic skin rash. Prompt diagnosis and treatment is key for a quick and full recovery. When not spotted and treated quickly, the infection can cause life-limiting symptoms and be difficult to cure. A Caudwell LymeCo patient survey found that around a third of those who catch Lyme still experienced symptoms after treatment, and it’s thought that around 20% never fully recover from the disease.
Our unique partnership came about following the successful launch of our lightweight summer range last year, the main benefit of the range is based on it been ‘fully protective’, made with a UVA protective material but also because of its styling – zipped waist, elasticated cuffs and ankles and close fitting necklines.
The Kidunk summer design makes it ideal as a preventative step against insects including ticks when children play or spend time outdoors in the countryside, forests, urban parks and gardens to name a few.
Starting in May 2020 and throughout the Summer, Kidunk will support Caudwell working together to raise awareness of tick bite prevention through a series of initiatives. We will also donate 10% of sales of our summer range to the charity for its research programs and provide further opportunities for awareness via our existing partnerships and collaborations. It is hoped that a series of pop up events will also take place later in the summer, but of course this is subject to access to the countryside and sites through the relaxing of Covid 19 lockdown measures.
Kidunk Co-Founder and Designer Lisa Joyce said: 'We are absolutely delighted to be working with this fantastic charity. As a brand, we actively encourage families to get outside and enjoy the countryside, but in a safe manner. Whilst the current situation of course limits outdoor access, we are seeing families explore the countryside on their doorsteps and closer to home. Being outdoors has never been so important but of course its essential it is safe and within the guidelines. Our summer suit design makes it a perfect protective garment for younger children and a great step towards prevention of insect bites.
Rosie Milsom, Fundraising & Communications for Caudwell LymeCo says: “We are thrilled to begin this partnership with Kidunk. We are extremely grateful for their support of our Lyme disease research fund, and excited for the opportunity to raise awareness of Lyme through their existing partnerships. We love the company’s values, and from the start it has left like a great fit. Their high quality, fun clothing for children can help to protect them from ticks whilst they enjoy the outdoors. Kidunk are a pleasure to work with, and we look forward to a long and prosperous partnership.”
The Charities website contains a wealth of resource around understanding Lyme's disease, preventative steps and treatments available. For more information click here;- https://caudwelllyme.com/how-to-protect-your-family-and-pets/